PiP iT cash payments for online shopping featured on BBC News

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"British start-up PiP iT has linked with the UK Post Office to give 1.6 million unbanked UK access to online shopping for the first time. The Sheffield firm has built an online payment platform which helps customers spend cash digitally.

Shoppers receive a code from online stores and can then pop into one of the UK’s 11,500 Post Offices with the cash to complete their order.  PiP iT’s co-founder Ollie Walsh, said: “We’re targeting those people who have been denied the benefits of the online revolution."


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